Status of AI in social media 2025: What consumers really want

The use of AI on social media is growing, with a significant portion of consumers already using AI tools for their online activities.

A survey reveals that 74% of consumers are using AI tools like ChatGPT for product or brand discovery. This indicates that AI is becoming an integral part of the consumer's journey from exploration to potential purchase.

Furthermore, 64% of consumers believe that AI will enhance their engagement with brands on social media platforms.

While the adoption of AI is increasing, so are the concerns about its reliability.

Notably, 60% of consumers are concerned that AI-generated responses could be inaccurate. This apprehension underscores the need for AI developers and social media platforms to prioritise enhancing the accuracy and trustworthiness of their AI systems.

As AI becomes more prevalent, addressing these accuracy concerns will be crucial to building and maintaining consumer trust.