
Trust in artificial intelligence varies across different industries and consumer demographics. A significant majority of people, 83%, want clear disclosure whenever AI is being used.
Interestingly, 73% of AI users are comfortable with the answers provided by AI, a stark contrast to the 40% of non-users who share that sentiment.
Moreover, half of all consumers believe that using "AI-powered" labels would increase their trust.
AI is most trusted in the technology, food, and entertainment sectors.
Conversely, it's least trusted in more sensitive areas like healthcare, finance, and personal care. About half of consumers believe that AI could improve their experience in the fashion and beauty industries.