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Infographics21 February 2025 - 07:33

Purpose of visit: Why tourists came to Kenya in 2024

Business and conference events brought in a significant number of visitors.

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by Rosa Mumanyi
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THE STAR INFOGRAPHIC



Kenya welcomed over 2.3 million visitors in 2024, with the majority coming for holidays and leisure, making it the top reason for travel.

Business and conference events brought in a significant number of visitors.

Many travelers also came to visit friends and relatives, further highlighting the country’s cultural and social connections.

Transit travelers made up a notable portion, followed by those coming for education and religious purposes. A smaller number arrived for medical treatment, employment, and sports events. 

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