Safaricom has cautioned its users against engaging with a website claiming links to its Ziidi Trader platform, warning that the site is neither authorised nor affiliated with the telecommunications company.
In a customer notice published on its official platforms, Safaricom cautioned users against sharing personal or financial information through the website and urged customers to use only official channels.
The company specifically flagged the website “ziiditrader.com”, stating that it has no association with Safaricom.
“Please note that the website ziiditrader.com has no association with Safaricom,” the company said in the notice posted on its official platforms.
Safaricom warned customers not to disclose sensitive details, including personal information, mobile phone numbers, M-PESA PINs or banking credentials.
The company reiterated that it does not request private account information from customers and advised users to remain vigilant against possible fraud attempts.
“Do not share your personal details, phone number, M-PESA PIN, or bank information. Safaricom will never ask you for your private credentials,” the notice stated.
The telco clarified that the official and authorised Ziidi Trader platform can only be accessed securely through My OneApp.
Users were encouraged to verify the platforms they use before entering any personal or financial information and to avoid clicking or engaging with suspicious links.
Safaricom further urged customers who encounter suspicious activity or suspected fraudulent platforms to report the incidents through designated reporting channels.
According to the notice, users can report suspicious activity through SMS code 333 or via My OneApp.
The company also referenced its consumer awareness campaign encouraging users to verify information before acting on online messages or digital requests.
The notice carried the message: “JiulizeNiUkweliAmaNiCon”.
Ziidi Trader, a feature inside the M-PESA app, enables users to buy and sell Nairobi Securities Exchange (NSE) shares directly from their mobile wallet.
The platform includes watchlists, price alerts, and portfolio tracking. The platform is aimed at lowering barriers to stock market participation and expanding retail activity on the exchange.
Ziidi Trader operates under the oversight of the Capital Markets Authority (CMA), ensuring investor protection, transparency, and market integrity, while supporting informed long-term investing through clear disclosures and investor education.
Safaricom began the journey with Ziidi MMF, which encouraged disciplined saving and investment, followed by Ziidi Shariah, offering inclusive, Shariah‑compliant options.
With Ziidi Trader, Safaricom has expanded the platform even further.
In its latest review, the Nairobi Securities Exchange announced that its digital trading platform, Ziidi Trader, has surpassed Sh1.08 billion in cumulative turnover, recording 351,440 trades since launch, in a sign of growing retail investor participation and increasing uptake of digital stock trading in Kenya.
“The platform has facilitated 351,440 trades, achieved a peak market share of 4.27 per cent and recorded an average trade size of KES 3,076.69, highlighting growing participation from retail investors,” NSE stated.
