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Rita Kavashe: Kenya punching below weight in automotive manufacturing

Isuzu has created meaningful jobs for 575 direct employees, up from 250 employees when she took over as the managing director in 2011.

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by VICTOR AMADALA

Kenya26 May 2025 - 07:22
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Isuzu East Africa board chair and managing director Rita Kavashe /HANDOUT

Kenya's local automotive industry primarily assembles, retails, and distributes motor vehicles. It is a relatively established sector with at least 11 major dealers today, with a history dating back to the 1960s, when the Volkswagen Beetle was locally assembled. 

Successive governments have been keen to grow the sector, actively working with the private sector to boost the automotive industry, aiming to increase local production, reduce reliance on imported used vehicles and create jobs. However, 85 per cent of vehicles on the Kenyan roads are still imported second-hand cars.

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