Officials of People’s Forum for Rebuilding Democracy when they received registration certificate from the Office of Registrar of Political Parties/HANDOUTA new youth-driven political party, the People’s Forum for Rebuilding Democracy (PFRD), is set to officially launch and participate in the upcoming by-elections.
Formed by a coalition of professionals and members of Gen Z, PFRD has distinguished itself through a focus on innovation, inclusivity, and strategic organisation.
The party’s symbol — a ballpoint pen — reflects its emphasis on intellectual engagement, education, and policy-driven leadership.
While other political parties are often registered and launched in a matter of months, PFRD’s registration has taken three years — not due to setbacks, but by design.
According to party officials, the delay was due to its selection by the Office of the Registrar of Political Parties (ORPP) to pilot the new Integrated Political Parties Management Information System (IPPMIS), a system intended to streamline and modernise party registration and operations across the country.
“The registration process has been long but deliberate,” a senior party official said. “PFRD was among the few chosen to pilot integration into IPPMIS, which will bring transparency and technological advancement into Kenya’s political space.”
A letter from the Registrar confirms that PFRD is now fully registered, paving the way for its formal launch and participation in national politics.
Sam Ogendo, the party’s lead advisor and a respected figure in civic tech and governance, claims PFRD is the first political party in Kenya to integrate Artificial Intelligence (AI) and modern technology into its daily operations — a move designed to ensure accountability, manage data-driven campaigning, and enhance engagement with the public, particularly younger voters.
“PFRD is not only a political party but a movement of young, brilliant minds from all corners of the republic who are tired of recycled politics,” Ogendo stated.
“We are introducing a new culture — where politics is
organized, efficient, and future-focused.”
Ogendo said the use of AI and digital tools will allow the party to better connect with Kenyans across all demographics and manage real-time political intelligence, voter engagement, and grassroots mobilization.
The party has operational offices in over 26 counties and structured leadership teams in targeted regions.
The party is expected to begin its membership registration process shortly after the launch, which will also incorporate digital platforms to make joining easier and more transparent.
The announcement has caught the attention of political analysts, who view PFRD as a disruptive force, especially amid a wave of dissatisfaction among Kenya’s youth and professionals who feel alienated by traditional political structures.
“This could be a headache for older parties,” said political commentator Caroline Njoroge. “PFRD has two powerful tools: a direct connection to Gen Z — arguably the most vocal and mobilized demographic in Kenya today — and a core team of educated professionals who understand both governance and technology.”
The launch date of the party is expected to be announced soon, with anticipation already building online as Gen Z supporters flood social media with hashtags linked to the movement.
