The chicken, a staple on dinner tables across the nation, might be harbouring secrets that could be detrimental to your health.
While it remains a convenient and affordable source of protein, the way many chickens are raised today raises serious concerns about food safety and long-term health complications for consumers.
It's time to peel back the layers and understand the true cost of cheap chicken and the importance of making conscious choices about what we eat.
For decades, industrial poultry farming has prioritized efficiency and profit margins, often at the expense of animal welfare and consumer safety.
Chickens raised in these environments are frequently subjected to cramped, unsanitary conditions and fed a diet designed to promote rapid growth.
The routine use of antibiotics and growth promoters, administered to prevent disease and accelerate weight gain, is creating a breeding ground for antibiotic-resistant bacteria, turning our favourite poultry dish into a potential health hazard.
The overuse of antibiotics in poultry farming contributes significantly to the global crisis of antimicrobial resistance (AMR). When chickens are frequently exposed to antibiotics, the bacteria in their gut can develop resistance to these drugs.
These resistant bacteria, such as Escherichia coli and Salmonella enterica, can subsequently spread through the food chain, potentially infecting humans.
When you consume chicken harbouring these resistant bacteria, you are potentially ingesting a dose of superbugs that could render future antibiotic treatments ineffective.
The consequences of AMR are far-reaching and potentially devastating. Infections that were once easily treatable with antibiotics are becoming increasingly difficult, and in some cases, impossible to cure.
This poses a significant threat to public health, increasing the risk of prolonged illness, hospitalization, and even death. Notably, within the poultry industry, certain companies are stepping up to lead the charge against AMR.
Kenchic has become a vocal advocate for responsible antimicrobial use and sustainable farming practices highlighting issues that are often swept under the rug.
The pursuit of cheaper chicken can lead to compromises in quality and safety, and while price is a factor, it's important to consider the long-term implications of consuming poultry raised with questionable practices.
Choosing chicken from producers committed to higher standards, even if slightly more expensive, can be a worthwhile investment in your health and well-being.
These producers often demonstrate a reduced reliance on antibiotics, which minimizes the risk of contributing to antimicrobial resistance.
They also prioritize better animal welfare, understanding that healthier living conditions for the chickens can result in a better-quality product.
Finally, they maintain transparency by fostering open communication about their farming practices, allowing consumers to make informed decisions.
As consumers, we have the power to drive change by making informed choices about the food we purchase.
This starts with reading labels carefully and looking for certifications or claims that indicate responsible farming practices.
It also means supporting local producers and seeking out farmers known for their commitment to quality and ethical standards.
Finally, don't hesitate to ask questions and inquire about the farming practices used by your local butcher or grocery store, fostering transparency and allowing you to make informed decisions.
The next time you reach for a piece of chicken, consider where it came from and how it was raised. By prioritizing conscious consumption, you can protect your health and contribute to a more sustainable food system.
While the cost of cheap chicken might seem appealing, the potential risks to your well-being are far greater. Choose wisely.
Eunice Nthenya is a Certified Nutritionist
