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Counterfeits prevalence in alcoholic beverage categories

Gin is the most counterfeited category, with 15% of respondents reporting encountering fakes.

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by Hillary Bett

Infographics25 June 2025 - 16:54
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In Summary








    Counterfeiting is a notable problem within Kenya's alcoholic beverage industry, according to the Anti-Counterfeit Authority's Firm-Level Survey Report 2025.

    The survey indicates that Gin is the most counterfeited category, with 15% of respondents reporting encountering fakes.

    Vodka is also significantly affected at 10%, followed by Craft spirits at 8%.

    Wine and Beer both show a 6% prevalence of counterfeits.

    Other categories like Whiskey (5%), Rum (3%), Liqueurs (3%), Tequila (1%), and Brandy (1%) are less impacted but still contribute to the overall challenge of illicit alcohol in the market.

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