George Ruto warns youths against chasing flashy lifestyles and social media pressure

President William Ruto's son, George Ruto/ HANDOUT

President William Ruto’s son, George Ruto, has cautioned young people against succumbing to pressure from social media, urging them to focus on gradual progress and personal growth rather than comparing themselves to lifestyles portrayed online.

Speaking in a video shared on TikTok, George Ruto said many young people feel pressured by what they see on social media platforms, leading them to seek instant success instead of working steadily towards their goals.

He encouraged youth to embrace patience and consistency, saying meaningful achievements often come through small steps taken over time.

"There is a book called The 1% Rule. It talks about how each day you should make small steps towards the big step," he said.

"So what I'd encourage young people is don't want the flashy life immediately. I know social media, kuna pressure. Wee unaeza kaa pale shule, unaona Instagram, watu wamepelekana wapi unaget hiyo pressure, but I'd say pole pole, step by step."

He said young people should focus on activities they are passionate about and remain committed to their ambitions despite challenges.

"Do what you believe in, do what you love doing, what you're passionate about," Ruto said.

According to him, progress may appear slow at the beginning but consistency eventually yields results.

"Step by step, one per cent becomes two per cent, becomes 50, becomes 60, up to 100 per cent," he said.

"So, young people, I believe we should all be patient in what we're doing. We'll eventually get there."

During the interview, George Ruto also shared details about his daily life, describing himself as someone involved in several fields, including aviation, investment and sports development.

"Every day has its own different things that I'm doing. As you know, I'm a pilot, I'm an investor in the public transport sector, I do football, I support grassroots sports, I do many things," he said.

He noted that each day presents different opportunities and challenges depending on the responsibilities at hand.

He attributed much of his personal journey to faith, saying prayer remains a constant part of his life.

Asked about one thing he cannot leave home without, he said prayer comes first.

"God is the centre of my life, and I believe that's why I made it where I am today," he said.

He also encouraged young people to make the most of their youth by learning, taking risks and developing themselves.

Quoting the scripture, George Ruto said age should not be viewed as a limitation to success.

"Even the Bible says don't let anyone look down upon you because you're young," he said.

"So use your youth when you're energetic, when you have time, when you have space to learn, space to make mistakes as well. Use that time to better yourself and to achieve what you want to achieve."